Convincing a customer during a sales talk is almost hard, customers now has lot of information about similar products or services of yours and sometimes they already tried those products or services and they have a lot to say, and you have to listen but also make a successful sale, moreover satisfy the customer, the question of that comes to anyone in sales service is “How to convince a customer to buy?”
Every customer is different there is no exact speech or words you will say and convince everyone but there are things you should be able to do, here are 11 Tips to help you convince your customers during sales talk.
1 – Have A Good Mood, Create A Good Mood!
Successful sales talk start in your head. Only those who are in a good mood are well received. Therefore, make the minutes before every sale call or phone call a positive ritual. Prepare for the conversation not only in terms of content but also mentally. Think of something beautiful – for example, a great evening with friends or your last great sales success. And until you feel like talking and looking forward to the customer. Then you will also be well received by him.
2 – The First Impression Counts, The Last Impression Remains!
The first few seconds of your sales talk with the customer decide how much sympathy, trust, and attention they give you. You lay the foundation for your success. So make sure that you come across convincingly when the customer forms the first picture of you. The last impression, i.e. your final words and deeds as well as the commitment that you exude at the conclusion, decide how the customer keeps you in mind – and whether he will continue to buy from you in the future.
3 – Convince Your Customers With MIME!
Even our ancestors decided based on the facial expressions of the other person, friend or enemy? So, if you want to convince customers in a sales talk make sure that your facial expressions do not indicate “disinterest”, please make sure that you say “Nice to meet you”. Your eyes are the most important. If they speak a language other than your tongue, the customer will feel it immediately. It is therefore important that you put yourself in a positive tension before talking to customers.
4 – Adjusting Provides A Good Climate!
Extend your “antennas” at the beginning of the conversation. Watch the customer very closely. How does it work? Stressed or relaxed? Match your (body) language as well as your speech and behavior to the other person. Similarities create trust! And pay attention to regular eye contact. That creates a connection.
5 – Sell Emotions!
Customers first buy the (good) feeling that you convey to them as a person and only then the emotional benefit that your offer offers them. Be “real”. Behave as you do with friends. But: only honest feelings have a positive effect!
6 – The Best Questions Speak Average!
Top service providers use questions to get important information and to convey the feeling to their counterpart: I am interested in you. Sellers are also service providers. So check: Am I asking enough? Use open questions to gain information, closed or alternative questions to make decisions and confirmation questions for protection and avoidance of objections. And with every question, pay attention to how the customer reacts. Because only what counts is positive.
7 – Make A Break In Sales Talk!
Most sales people talk too much. Just don’t say anything in the sales talk. Breaks serve you to think ahead, the customer to think. And give your key messages more impact.
8 – Use Customer-Oriented Language!
Don’t say, “I have …”, “I can …”, “I will …”Everything I say! Instead, use a customer-oriented usage language to illustrate to your customers what advantages they have from your offer: “You win …”, “You save …”, “You use …” , “You reach…”. And incorporate so-called magic words into your statements: emotionalizing adjectives: “You gain valuable suggestions …”, “You save valuable time …”, “You use innovative concepts …”
9 – Avoid Generalization Words!
Avoid words like “but” and still “because they create a contrast; also generalizations like “never”, “everyone”, “all”, they provoke contradiction. You should also delete the word “must” from your vocabulary. No customer likes to be ordered.
10 – Welcome Customer Objections
Objections show that the customer is still interested. You must react confidently and calmly. For example: “I understand your concerns …”. You can minimize the number of objections) by asking confirmation questions regularly in the course of the conversation. “Do you see it that way?” Or by looking at the customer and nodding with a short nod: “Do you agree?”
11 – Don’t Fear The “No” Answer
Top sellers remain purposeful and determined even at the end of a sales conversation. Example: “Should I note August 15 or August 30 as the delivery date in the contract?” If the customer is not ready yet, clarify what is going on and answer the outstanding questions.
And then they ask the final question again – also at the risk that the customer will say “no” again. Sometimes the situation simply doesn’t fit that two partners find each other. Then you just have to accept the no – for the time being. Because the situation can change. So you, too, should react confidently and calmly to a provisional final no and leave a positive last impression with the customer. Because then you have a new chance next time.